Datina Designs is an existing fashion house and fashion school registered with the Corporate Affairs Commission CRBN 06995 in Nigeria on the 15th of July, 2011 under the Management of Mrs. Atinuke Smith Chief Executive Officer (CEO). Located at No 66, Sango Eleyele Road Ibadan Oyo State, Datina Designs manufactures Quality, Affordable, and easily Accessible Afrocentric unisex ready to wear outfits, we also render bespoke tailoring services for men and women both locally and internationally.

Our African inspired ready to wear products are broadly divided into four different categories, Corporate, Casual, Ethnic, and Bridal/Evening wears. Our competitive edge is affordability, creativity, accessibility, quality, timely delivery, and excellent customer service.


Our goal is to create an affordable fashion line that meets the everyday clothing needs of men and women both locally and internationally. Datina Designs also focuses on achieving her sustainable development goals by using its fashion business to alleviate poverty, uphold gender equality, advocate for women inclusion in policy making, encouraging decent work, and economic growth.


To become a world class and a major global fashion brand sought after in the fashion industry for African inspired ready to wear clothing.


Our mission is to see the African fabrics which is our major medium of expression recognized and accepted globally. Datina Designs additionally focuses on empowering women and youth through her skill acquisition and vocational training programs. The training programs encourages self-development, enables women and youths to be financially independent, gainfully employed and also contribute positively to the growth of



Atinuke Smith is an award-winning Nigerian Based fashion designer, and the Chief Executive Officer of Datina Designs Fashion House and Fashion School. She has managed her fashion designing business for over 25 years. She manages Datina Designs and Tibile Fashion Retail outlet stores in Ibadan, which showcases her unique clothing line and her two brand labels Datina Designs and Tinu Smith. She is a designer whose fashion standards are distinctive. She is known for her attention to detail, precision, and stylish cuts which has carved out a niche for her in the fashion industry. She believes fashion should be Classy, Eclectic, and Comfortable which are prominent features of her designs.

Her academic background in Communication and Language Arts / Religious Studies accounts for her enviable affability with her clientele and her love for modesty. Atinuke Smith is a Goldmansach scholar from the Pan Atlantic University, Lagos Business School, where she studied Entrepreneurial Management. She is a YouWin awardee of the Federal Government of Nigeria SME Empowerment Program.  She is an Alumna of Cherie Blair Foundation Road to Growth Women's program in Nigeria. She was one of the 200 women shortlisted all over Africa for the First Cohort of African Women Entrepreneurship Cooperative business management program sponsored by Global Centre for Entrepreneurship.


2017: Best fashion trainer in Ibadan, powered by Solid Link Foundation and the polytechnic of Ibadan Student Association and

2017: Award of excellence in 2017, powered by the Ibadan Entrepreneurs in recognition of her contribution of recognition from Ibadan media as one of the most 50 influential personalities in the city of Ibadan.

2018: Award as an icon of hope from the National Association of Polytechnic students in  Nigeria for her contribution to Youth Empowerment in Nigeria.

2019: Blingz award for the Best designer of the year in Ibadan.

2019:  Award of recognition as one of the 60 most influential businesses in the city of Ibadan. Powered by Ibadan Media.

2019:  Award of recognition from African Fashion Development Entrepreneurship Centre for her contribution to women empowerment in Nigeria.

2019: Nominated for the S.H.E Achievers Awards, powered by Linbiz Global

2019: Fashion brand of the year - Prominent Oyo People's Award

2019: Fashion Designer of the year - Blingz awards



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Production Manager

Miss Abiodun Alabi


Miss Adebimpe Ogunsanwo

Fashion Instructor 

Miss Adejoke Ishola

Accounts Officer

Mr Morufu Busari

Fashion Instructor Manager

Miss Mosunmola Adeshilola

Operations Manager/HR

Miss Adeniyi Eniola

IT Manager

Mr Tobi Ogun